But these types of changes are not the famous Google updates such as Penguin or Panda – these are largely unknown to the general public.
On a serious note, and I am completely serious, we actually do have a script that tracks algorithmic changes across all the supported search engines every 12 minutes. Laura: How do you know when to start updating the programs to keep up with such constant change?Īleh: Well, usually when it’s been 12 minutes, we know we need to update (laughs). I asked Aleh Barysevich, Marketing Director and Co-Founder of SEO PowerSuite, a few questions on keeping up with these changes. Yet, this tool set has evolved over the last ten years. It’s fun to look back on where you’ve come through the waves of Google changes, so let’s take a trip down memory lane and see how these SEO tools have evolved. Through out all the changes, one tool set has continued to help SEO experts attain higher rankings, increase traffic, and spy on their competition. From staying on top of the zoo Google keeps throwing at us, to dodging curve balls from Facebook Ads, to figuring out each new social platform that pops up – if you aren’t flexible, then online marketing may not be for you.Īs our industry continuously shifts, the tools we use must change and adapt just as fast. We’ve all heard the old saying “The only thing that stays the same is that everything changes”. And in the online marketing industry, change has always been the name of the game. I reviewed the SEO PowerSuite set of tools in a previous post and am adding further information about their evolution through the years as part of a sponsored post series.
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